Your Competitors Are Neglecting This Opportunity

Recently Google have increased their focus on delivering service businesses that are nearby. If a customer is searching for a service in Google Search, chances are that Google Maps results will appear before the normal search results.

With Google’s focus on delivering service businesses that are nearby, appearing at the top of Google Maps can be an effective way to get noticed by potential clients.

Attracting Potential Clients in Your Locality

If a customer is searching for a service, chances are that Google Maps results will appear before the normal search results.

With Google’s focus on delivering service businesses that are nearby, appearing at the top of Google Maps can be an effective way to get noticed by potential clients. By optimizing your business’s listing on Google Maps, you can provide customers with important information such as your location, services offered, and average rating, which can help inform their purchasing decisions.

Only 3 Positions

When Google gives local search results, only the top 3 businesses are displayed in the Google Maps area (map pack). Our team has the knowledge and expertise to help you achieve and maintain a top 3 ranking on Google Maps, allowing you to reach more potential clients and grow your legal practice.

We use proven strategies to optimise your listing and improve your rankings, helping you to stand out from the competition and attract more clients. Whether you’re just starting out or have been in business for years, our team can help you to improve your online presence and reach more customers.

How We Secure a Top 3 Position

1. Initial Optimisation

We review your firm’s current Maps rankings and begin to optimise your listing for your key services. Typically we will focus on your 3 most important practice areas first. Once the listing is fully optimised, adjustments are made to your website which further enhances your rankings.

2. Regular GMB Posts

We regularly update your listing to reflect new content on your website and ensure that it always contains accurate and up-to-date information. Our team also monitors and responds to any reviews on your GMB listing, helping maintain a positive online reputation and attract potential clients. Keeping your listing up to date and active differentiates your listing from others in your area.

3. Backlink Building

Google is a popularity contest, and one of the ways Google assesses the popularity of a website is by seeing how many other websites contain a link to your website. These links from other sites are what are known as backlinks.

Backlinks are an important factor in the success of your website. Google uses the number and quality of backlinks to your site as a measure of its popularity, and a strong backlink profile can help boost your search ranking and drive more traffic to your site. That’s why we offer expert backlinking services as part of our comprehensive digital marketing service.

We have a robust network of high-authority websites that can provide valuable backlinks to your site. By building links from these websites, we can help increase the authority of your site and improve your search visibility.

4. Customer Reviews

Reviews are an important factor in attracting potential clients and improving search engine rankings for your legal practice. However, many law firms fail to prioritise reviews and miss out on the benefits they can provide. By implementing a review collection process and actively encouraging clients to leave reviews, you can become the most reviewed company in your area and gain a competitive advantage.

Our team has developed and perfected a straightforward review collection process that can be easily implemented by your reception and admin staff, further boosting your search ranking and attracting potential clients. We can also help you to manage and respond to reviews to maintain a positive online reputation and attract even more clients.

5. The Secret Sauce

In addition to the services mentioned above, our team has a few closely guarded trade secrets that we use to help improve the search engine rankings of our clients. We have been optimising Maps for almost a decade, and our team has a wealth of experience and data-driven insights that we can use to benefit your firm. From the moment your listing goes live, we will apply our proven strategies and techniques to help you achieve better search engine results and reach a wider audience of potential clients.

Local Search is Less Competitive

By optimising your listing for local search results, you increase your chances of attracting new clients searching for legal services in your area. Local search results only display businesses that are within a certain geographic area, which means that you will only be competing with other companies in your area for those valuable top spots.

This can make it easier to rank highly in search results and attract potential clients, as the pool of competitors is greatly reduced.

95% of Businesses Have No Review Collection Process

Most law firms fail to prioritise reviews and as a result you have an opportunity to become the most reviewed company in your area. Google reviews are an important part of your online reputation, as they are instantly visible to potential clients when they search for your law firm on Google. Maintaining a high average review score can help to set your firm apart from the competition and improve your search engine rankings.

At Hawthorn, we can help you manage and improve your customer reviews as part of our SEO services. This includes providing guidance on how to encourage your clients to leave positive reviews, as well as helping you respond to negative reviews in a professional and constructive manner.

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We help law firms grow online